Football Bloody Hell · footballbh.net
From a 34 to a 48, with the privacy and AI file fixed on the live site
An independent football history site with strong writing but a weak whole-business score: thin trust pages, broken crawl behaviour, empty category copy, almost no AI readiness, and a social account that never said the brand name.
What we found
- Overall score 34, AI readiness 29 (14 Oct 2026 baseline).
- Privacy policy was a draft that redirected to the homepage; no cookie banner.
- Every missing URL redirected to the homepage, so broken links never showed as 404s.
- 16 indexable pages had no meta description.
- /llms.txt (the AI-readable site summary) was missing or redirected.
- AI-mention panel, a single starting-point check on 14 Oct 2026: named on 0 of 17 generic questions, and only on the three brand questions (3/20 overall).
- The social bio was personal and stale and never said “Football Bloody Hell”.
What we fixed
- Published a full privacy policy and cookie policy; switched on a consent banner that holds analytics until the visitor agrees.
- Turned off the “send every 404 home” behaviour and put proper redirects in place where needed.
- Wrote real descriptions for the main categories; filled meta descriptions on home, shop, contact, advertise and related pages (16 → 2 pages still missing a description).
- Set organisation markup and the social profile on the site; fixed the homepage H1; repaired a placeholder internal link.
- Published a working /llms.txt with production links only (later check: 119 links, all on footballbh.net — pass).
- Prepared new social bios, ready to paste.
| Measure | Before | After |
|---|---|---|
| Overall score | 34 | 48 |
| AI readiness | 29 | 57 |
| SEO channel | 52 | 72 |
| Lead capture & trust | 30 | 65 |
| Pages missing a meta description | 16 | 2 |
| Privacy readiness (later check, 26 Oct) | — | 100 |
| AI summary file (llms.txt) | missing / redirect | pass (119 links) |
| Monthly re-audit / AI panel re-run | — | re-audit pending |
43 verified live changes, each logged with before/after and undo. Speed and social channel scores were unchanged in that pass (50 and 30).