Guides
Buyer guides for sports placements.
Short, practical guides for agencies and brands buying sponsored posts and advertising on football, racing and betting titles.
Sponsored posts, guest posts and link inserts: what's the difference?
A plain guide for agencies to the three main ways of buying placements on publisher sites: who writes it, whether the content is new, and how it is labelled.
Choosing sports sites for iGaming campaigns: a buyer's checklist
What agencies and iGaming affiliates should check before buying sponsored posts on football, racing and betting sites for casino or sportsbook clients.
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